Fennekin and Froakie Pokemon with You pins.
These pins come out every so often with different Pokemon on them and raise money to help with the aftermath of the 2011 Tohoku earthquake and tsunami. Whenever you buy a Pokemon with You product, money from the sale goes to help with the relief effort and rebuilding of the region. There were a lot of X and Y ones released recently. You can find them here.
(Stock picture isn’t mine, but I wanted to show all the pins available.)